Carolina Dirt BBQ Rub is a masterful blend of ingredients, including brown sugar and paprika, balanced to enhance the natural flavors of pork, chicken, beef, and even vegetables. This versatile rub delivers a sweet, smoky, and slightly spicy profile. Named after the red clay soil found in the Carolinas, this signature rub is the secret weapon your kitchen has been missing.

Ideal for slow cooking, grilling, or smoking, Lillie's Q Carolina Dirt BBQ Rub ensures every bite is packed with flavor. Whether you’re a seasoned pitmaster or just starting your barbecue journey, this rub will take your dishes to the next level.

Lillie's Q products are inspired by family and regional traditions created by an award-winning Chef and 2x World Barbeque Champion, Charlie McKenna.

Sugar, paprika, brown sugar, sea salt, spices including chili pepper, salt, onion and garlic powder, mustard seed, celery seed, extractives of paprika (color) and not more than 2% tricalcium phosphate added to prevent caking.

Directions: For best results sprinkle generously on beef, pork, chicken, and turkey a minimum of 15 minutes before cooking. Do not rub into meat.

Use On: Not only is this concoction all you'll need for slow-cooked ribs and pulled pork, but it's the perfect seasoning for fries too. (Trust us, we're professionals).